David Green, a Watson Green special adviser, has extensive experience in international food and agricultural communications. Over 25 years, he has advised companies and organization from both sides of the Atlantic on market development issues and, in particular, on the acceptance of new technologies. Among those he has worked with are the American Soybean Association, Monsanto, Elanco, Anheuser-Busch, the Food & Drink Federation of the United Kingdom and McDonalds.
David is a regular speaker at conferences around the world on food market acceptance issues and is a regular commentator for news media and agricultural publications. He is a former managing editor of Europe’s largest farming publication and was also vice president of EuroFarm, and pan-European agricultural journalists’ association. He is co-author of Spoiled for Choice, a book examining EU food scares in the 1990s.
Originally from Ireland, where he ran a 300-acre beef and hog farm, David moved to the United States in 1993 and is now based in Purcellville, Virginia. He has an honors degree from Ulster University and did postgraduate studies at King’s College, London and Nuffield College, Oxford.